24 Jan Adidas Ultraboost Finally Has a Rival
The Big two in Sporting Apparel are at it again
Running apparel and most noticeably running shoes, has become a somewhat monopolised sector with the Adidas ultra boots series taking forefront since the revolutionary introduction of its game-changing ‘TPU’ (Thermoplastic Polyurethane), running now has a new meaning and experience centred around responsiveness and energy return. However, there’s an Old ‘new’ kid on the block and about time…
Nike has firmly made its entrance into this one man race with the overdue arrival of ‘Nike React’. Having the characteristics of a late science project, Nike’s in-house chemists and mechanical engineers went through a process which details the testing of more than 400 combinations of chemistry and processing.
Honing in on materials with certain amenable ( I had to google this as well – easily persuaded or controlled) attributes, to deliver the unique composition of Nike React.The key deliverables for this composition were cushioning’ and energy return’.
“Think about your pillow — when you’re laying your head down to go to sleep, you don’t want it to bounce back up after it hits the pillow,” says Ernest Kim, Director of Advanced Footwear, Nike Running. “Instead, you want that pillow to absorb all of the force of you laying your head down so that you can get a good night’s sleep. That’s what we mean when we talk about great cushioning.”
The new Nike foam has already taken its bow in basketball and launched in June 2017 and is currently present in the Nike React Hyperdunk 2017 and Flyknit and Jordan Superfly 2017.
Going through a rigorous 17,000 miles of testing which converts to more than 27,300 kilometres, “Nike React is more durable than any other foam we’ve tested in Nike Running, which means it will keep up with the needs of the most dedicated distance runners” says Kim. Nike React Technology will be available in the new Nike Epic React Flyknit on February 22nd via Nike.com